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Selected work

Shopify stores, designed
and built end to end.

Concept builds and client work. Design and the storefront stay with the same person, so nothing gets lost between the file and the theme.

  1. 01MotoAmericaChampionship merch, shopped by lineShopify themeMerchandising2026
  2. 02Anchored CollectionA weekday drop, with the member price on the cardShopify themeMembership pricing2026
  3. 03Bethel MusicCutting ticket cost by 90% through pixel strategyMedia BuyerPixel Strategy2023-2024
  4. 04MotoAmericaScaling paid ads from 2x to 6x ROASMedia BuyerConversion Optimization2023-2024
  5. 05Vela Home GoodsRebuilding a homeware store around the product pageFigma designShopify theme developmentConcept2026
  6. 06Solace SkincareA skincare launch built for repeat purchaseFigma designShopify store setupConcept2026
  7. 07Auric SkinA custom theme and identity for a clinical skincare lineBrand identityFigma designConcept2026
  8. 08Dunes OutfittersSpeed and search for a 900-SKU outdoor catalogueConversion strategyShopify theme developmentConcept2026

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