Championship merch, shopped by line

The problem

MotoAmerica is the North American road-racing championship, and shopmotoamerica.com is the official merch store. The public catalog is about 174 products: tees, outerwear, headwear, and a 2026 collection, plus posters and track-weekend pieces. A single “shop all” grid would bury a new line under last season’s sale.

People land here from a race or a livestream. They need the store to feel like the championship, and then they need to find a shirt the way a clothing label is shopped — by the drop, not by a promo name.

How the homepage is built

• Opens on race footage with one action: Best Sellers. Under that, four doors — Tees, Outerwear, Headwear, 2026 Collection — lifestyle photography with the label set on the image.
• Each line is its own chapter: a full-width frame, then that line’s products. Legacy, Elevated Streetwear, Is My Bike Okay, and Tuned each get this. The page closes on Find Us at the Track.
• The header follows how fans look, not how a theme demo is organized: Shop, Superbike & Baggers, Online Exclusives, and LIVE+, with a currency switcher beside search and cart.
• The footer line is the brand — “Speed. Made in America.” Email capture sits above it, not in place of it.

The product page

On the Adrenaline hoodie, the buy box is the front and the back, the sale price next to the regular price, and sizes S through 3XL as a radio row. Nothing a buyer needs is behind a tab.

Under the buy box the page answers the apparel questions in order: 80% cotton / 20% polyester, 260 GSM fleece, unisex fit, then a flat size chart from XS to 3XL. The chart says the garment is measured laid flat, width across the chest, with a tolerance of ±1 inch. A complete-the-look block and Judge.me reviews follow the spec, not the other way around.