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Blog
How-to guides for Meta ads
and Shopify launches.
Practical advice on tracking, campaign structure, and the things that break when a store scales.
- November 9, 2026A Shopify launch-readiness checklistMost stores do not need a rebuild to launch. Use this checklist to polish the theme you have, clean the catalog, and make checkout, shipping, and tracking safe to take real orders.
- November 9, 2026Meta for service businesses: cost per signed project, not ROASService businesses should not judge Meta like an online store. Measure cost per signed project, send clicks to one conversion, and get the offer ready before you scale spend.
- November 9, 2026Why your Meta ROAS can look good while revenue doesn'tIf Ads Manager looks healthy and Shopify does not, you are probably optimizing to a broken signal. Here is the order I audit tracking, purchase value, and CAPI — then structure — before I touch creative or budget.