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WorkDunes OutfittersConcept project

Speed and search for a 900-SKU outdoor catalogue

A concept optimisation pass on a large outdoor-gear catalogue, focused on the two things that break at scale: collection filtering and mobile load time.

Client
Dunes Outfitters
Year
2026
Role
Conversion strategy, Shopify theme development, Performance
Stack
Shopify, Liquid, Figma, GA4
Dunes Outfitters — Speed and search for a 900-SKU outdoor catalogue

Case study in progress

The build is done and the write-up is being finished. The summary above covers the shape of the work; the full breakdown — problem, process, and before-and-after screens — goes live shortly.

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